Incentivised Funeral Savings Scheme pilot: qualitative research - full report

Appendix A: Technical Appendix

1. The data was collected by Focus Discussion Groups

2. The target group for this research study was people aged 40+ in social groups C2DE in Scotland.

3. In total, 12 group discussions were undertaken. The groups were held at six locations across the country: Edinburgh, Hawick, Glasgow, Dundee, Dingwall and Peterhead.

4. Each group contained 5 – 6 participants.

5. Fieldwork was undertaken between 27 February 2019 and 13 March 2019.

6. Participants were recruited face-to-face by Progressive Partnership’s recruitment team. These recruiters work to predetermined quota controls to ensure that the final sample reflects the requirements of the project. All participants are screened to ensure that they have not participated in a group discussion or depth interview relating to a similar subject in the last 6 months prior to recruitment.

7. An incentive of £40 compensated participants for their time and encouraged a positive response.

8. In total, 4 moderators were involved in the fieldwork for this project.

9. Stimulus materials were used during the group discussions/depth interviews. These included descriptions of the IFSS.

10. Each recruiter’s work is validated as per the requirements of the international standard ISO 20252. Therefore, all participants were subject to validation, either between recruitment and the date of the group discussion/depth interview, or on the day of the group discussion/depth interview. Validation involves participants completing a short questionnaire asking pertinent profiling questions and checking that they have not participated in similar research in the past 6 months.

11. All research projects undertaken by Progressive Partnership comply fully with the requirements of ISO 20252, the GDPR and the MRS Code of Conduct.