Publication - Research and analysis

Out of home businesses - marketing strategies: research

Published: 26 January 2023
Directorate: Population Health Directorate
Topic: Business, industry and innovation
ISBN: 9781805254195

A report on research using ‘mystery shoppers’ to understand price and placement marketing strategies used within premises and online by out of home businesses in Scotland. The research included observation of whether or not calorie information was present at the point of purchase.

Supporting documents

Research to understand price and placement marketing strategies used within premises and online by out of home businesses in Scotland

File type: 61 page PDF
File size: 1.2 MB

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