Restricting promotions of food and drink high in fat, sugar or salt: business and regulatory impact assessment - partial

10. Digital Impact Test

As set out in our 2022 consultation it is proposed that restrictions should apply to online sales of pre-packed targeted foods from retail, out of home (OoH), wholesale outlets and other outlets. This includes home delivery services such as third party apps that facilitate the order of food from a restaurant or takeaway to a consumer as well as online grocery shopping sites. It is therefore considered that the impact of the policy would not be negated should businesses move the point of sale of HFSS food products from a physical premises to online.

From discussion with business it is anticipated that most businesses may opt to use an online tool or software to determine food and drink that is within scope of the restrictions. It is expected this tool / software will support implementation and compliance by introducing a system that supports business to identify targeted foods and support future delivery.