Rural Payments and Inspections Division (RPID): customer satisfaction survey 2021

Analysis and reporting conventions

Only statistically significant differences are reported.

Statistically significant differences between sub-groups on charts are noted with with green or red or yellow circles depending whether a finding is, respectively, higher, lower, or higher and lower than other findings.

Where base sizes are low a caution sign is shown. These results must be read with caution.

Where figures do not add to 100% this is due to multi-coded responses or rounding.

Comparisons between the 2013 and 2021 surveys are presented in purple boxes. Due to differences in the methodology and sample composition between these surveys, no statistical analysis of the differences between these surveys has been undertaken. Any comparisons are therefore indicative only and should be treated with caution.

For ease, analysis refers to younger and older customers: younger customers are those aged between 16 and 40 years old, and older customers are aged 65 and older.

Throughout the report, analysis compares farmers and crofters to 'other businesses'. Other businesses comprises forestry/horticultural businesses, estates, environmental groups, community groups, and other rural businesses (rather than meaning all other businesses that are not farms).

In some charts, 1% and 2% labels are not shown for ease of reading.