Scottish Government's social monitoring activity: FOI release
- Published
- 8 November 2023
- Topic
- Public sector
- FOI reference
- 202300359950
- Date received
- 4 June 2023
- Date responded
- 29 June 2023
Information request and response under the Freedom of Information (Scotland) Act 2002.
Information requested
You asked for further information about the Scottish Government's social monitoring activity over the past five years.
Response
The Scottish Government Communications Division uses a tool called Brandwatch to deliver social monitoring. Brandwatch is a digital consumer intelligence platform. It is used by the Scottish Government to monitor reactions to paid-for-media marketing activity conducted by the Scottish Government for evaluation purposes, as and when appropriate.
The annual cost of the Brandwatch license over the past five years at St Andrews House, Regent Road, Edinburgh, is as follows:
2023-24 - £32,400.00
2022-23 - £25,400.00
2021-22 - £19,859.92
2020-21 - £17,712.30
2019-20 - £17,360.00
The Scottish Government does not monitor any specific accounts on any platform, whether Twitter, Facebook, Instagram or YouTube. The Scottish Government does not monitor any named individuals on any platform.
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact
Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000
The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG
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