Scottish Social Attitudes Survey 2017: data trust annex

Data Trust

The Scottish Social Attitudes ( SSA) Survey 2017 asked participants questions about their views on use of personal data:

"How much do you trust public service organisations and private companies to use your personal data only for acceptable purposes?"

Trust in public service organisations and private companies to use personal data for acceptable purposes only

People were more likely to trust public service organisations to use personal data for acceptable purposes compared to private companies.

53% trusted public service organisations 'a great deal' or 'quite a lot', compared to 14% for private companies.

23% trusted public service organisations 'not very much' or 'not at all', compared to 60% for private companies.

Figure 1 Trust in public service organisations and private companies to use personal data for acceptable purposes only (2017, %)