SG corporate and ministerial branding: FOI release

Information requested

1. What is the current Identity/Branding Guidelines used by the Scottish Government, and when is it dated?
2. What is the logo of the First Minister of Scotland's office, and if any, what Identity/Branding Guidelines are currently, or have previously been in use?
3. How much the Scottish Government spent in the year 2022-23 on branding, including spending from Ministerial Offices?
4. Does the Scottish Government have a list of all Directorates, and if any, what logos and branding do they have in use?
5. Does the Scottish Government, or Ministers, intend to change the logo and branding used by the Scottish Government or the Office of the First Minister of Scotland?

Response

1. The Scottish Government corporate brand guidelines were last published in December 2022. Scottish Government portfolio brand guidelines were last published in October 2022. Please see attached pdfs.
2. The logo for the First Minister of Scotland’s office can be found at this website on the top left. It has no brand guidelines in use currently, or previously.
3. Scottish Government spend, in the year 2022-23 on branding, including Ministerial Offices, was £3,946.41.
4. Please see a list of the Scottish Government Directorates - Directorates - gov.scot. None of the directorates have individual, directorate-specific branding.
5. The Scottish Government currently has no plans to change the corporate or portfolio logos and branding, or the Office of the First Minister of Scotland’s logo.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

SG Corporate Brand Guidelines - Updated Dec22

File type

21 page PDF

File size

1.6 MB

SG Portfolio Brand logo Guidelines - FINAL 30 Sept 2022

File type

11 page PDF

File size

1.0 MB