SGF Healthy Living Programme Guidance for Promoting Produce

3. USE OF PROMOTIONAL MATERIALS

The SGF Healthy Living Programme provides a range of materials to help promote the products in this guidance. These include two sizes of stands so that retailers can choose what best fits the store. The Programme also uses chiller units which are subsidised for use by members. Finally, the Programme produces a broad range of branded in-store materials including shelf strips, wobblers, signage and recipe leaflets.

All materials are designed to stand out in-store and feature the Healthier Scotland brand. Examples of templates available for use in the creation of leaflets featuring produce is shown in chapter 4.

When creating or using any Healthy Living Programme materials to promote produce, retailers:

1. Should only use foods from the tables in this guidance;
2. Can use branded as well as unbranded produce;
3. Could speak to their suppliers to source produce that meets the criteria in this guidance;
4. Should only use phrases from tables 3 and 4 below^[3]; and
5. Should use materials to promote a range of produce or categories rather than individual products.

Table 3: General Statements permitted in the Healthy Living Programme

Table 4: Specific Product Statements permitted in the Healthy Living Programme