SGF Healthy Living Programme Guidance for promoting produce
SGF Healthy Living Programme Guidance for promoting produce
3. USE OF PROMOTIONAL MATERIALS
The SGF Healthy Living Programme provides a range of materials to help promote the products in this guidance. These include two sizes of stands so that retailers can choose what best fits the store. The Programme also uses chiller units which are subsidised for use by members. Finally, the Programme produces a broad range of branded in-store materials including shelf strips, wobblers, signage and recipe leaflets.
All materials are designed to stand out in-store and feature the Healthier Scotland brand. Examples of templates available for use in the creation of leaflets featuring produce is shown in chapter 4.
When creating or using any Healthy Living Programme materials to promote produce, retailers:
- Should only use foods from the tables in this guidance;
- Can use branded as well as unbranded produce;
- Could speak to their suppliers to source produce that meets the criteria in this guidance;
- Should only use phrases from tables 3 and 4 below[3]; and
- Should use materials to promote a range of produce or categories rather than individual products.
Table 3: General Statements permitted in the Healthy Living Programme
| Phrase |
|---|
| Breakfast - A great way to start the day |
| Fruit and Vegetables - Get on your way to 5 a day |
| Starchy Foods - Helping you to eat well |
| Making Lunch? - Helping you to eat well |
| Lunchtime - Grab one of these deals |
| Dinnertime - Try one of these recipes |
| Dinnertime - Enjoy a meal together |
Table 4: Specific Product Statements permitted in the Healthy Living Programme
| Phrase |
|---|
| Frozen is as good for you as fresh |
| Low fat yoghurt helps cut saturated fat |
| Low fat milk helps cut back fat |
| Unsweetened fruit juice counts as one portion of your 5 a day |
| Fresh, frozen and tinned fish all contain vitamins and minerals. |
| Fruit and veg all contain vitamins and minerals |
| Check food labels before you buy and choose those containing less salt |
| Adding chopped fruit to your breakfast cereal counts towards your 5 a day |
| Adding vegetables to pasta sauces counts towards your 5 a day |
| Breakfast is a good way to start the day |
| Try lower fat milk |
| Lower fat milk is always an option |
| Water is always an option |
| Fruit is always an option |
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