Shifting Normal - designing projects to tackle climate change: workshop guide
This workshop summary guide is designed to help community groups use Shifting Normal to design projects to tackle climate change.
Handout 2
The 'I' Zone
Factors that are personal and internal to each individual.
These include an individual's values, attitudes and skills, and their assessment of the costs and benefits of any decision.
The 'We' Zone
Factors related to the social groups that we are part of, such as our family, friends, colleagues and neighbours.
These include the different roles we have in particular circumstances, what's considered normal in our group, and who we know and trust.
The 'They' Zone
Factors related to wider society, beyond our immediate social group.
You might think "they should change the law about...".
These include rules, regulations, policies and procedures, and the economy.
The ' IT' Zone
Physical factors that we use directly or are part of the world around us.
These include tools, equipment, technology and infrastucture.
The world influences us
The decisions and choices we make are influenced and not just by our individual attitudes, skills etc, but also by the social groups we are part of; by the wider society; and by physical factors.
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