Student Awards Agency Scotland social media and public relations spend: FOI release

Information requested

1. For the years 2022-2023 how much was spent on external companies to handle public relations and communications? Please provide:

• The total cost 2022-2023 financial year.
• The amount of money paid to each firm (including VAT)

2. For the years 2022-2023, how much was spent social media advertising, including a breakdown by year and by form of social media (e.g. Twitter, Facebook, LinkedIn, etc.)

Response

1. Our public relations and marketing campaigns are handled in-house by our Communications and Marketing team, however we are required to purchase media space and some bespoke services via the Scottish Government Procurement framework. These amounts are shown below (the amounts include VAT):

Radio ads	£14,738.40
National and local press	£15,167.99
Magazine advertorials	£1,188.00
Partnership sub campaign	£2,940.00
BSL translations	£1,002.00
We also commissioned UCAS services	£14,738.40
TOTAL	£49,774.79

2. 
 

Paid for social Advertising
Facebook and Instagram	£4,000.00
Twitter	£2,000.00
Total	£6,000.00

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