Vaping products - tightening rules on advertising and promotion: consultation 2022

Brand-sharing in products and services

52. Brand-sharing is the practice where one business’s products or services carry the insignia, logos, colours or other identifiable markings of an un-related product as a way of promoting or marketing goods or services. The Scottish Government proposes to make brand-sharing between nicotine vapour products and other marketed commercial goods an offence.

53. Brand-sharing was included in the advertising ban on tobacco to make sure tobacco companies would not be able to continue to promote their brand or products on non-tobacco products such as children’s toys or e-cigarettes which could be used as an alternative to advertising. We wish to mirror this to ensure brand-sharing does not become an alternative means to promote uptake of vaping products.

54. Restricting brand-sharing would, in this instance, prohibit vaping products from either carrying another product’s brand on a device or packaging or have the branding of a vaping product on any other products. For example, a vaping product would be prohibited from carrying names, logos or recognisable characteristics from a financial services company, sports association, confectioner etc. and only the vape product company branding would be permitted on the vape product.

Question 4

Do you support the proposal to make brand-sharing an offence?

Please tick one

Yes / No / Don’t Know

If you have any comments on this restriction please record those here