Vaping products - tightening rules on advertising and promotion: consultation 2022

Current controls on vaping products

26. The Tobacco and Related Products Regulations 2016 (TRPR 2016) brought in a number of requirements including restricting the capacity of tanks to 2ml, the volume of nicotine in containers to 10ml, the strength of nicotine in liquids to no more than 20mg/ml and banning certain ingredients including vitamins, colourings, caffeine and taurine^[20].

27. Packaging must be child-resistant and contain health warnings. All devices and liquids must be notified to the Medicines and Healthcare Products Regulatory Agency before they can be sold^[21]. In addition, restrictions were introduced around the marketing and promotion of vaping products.

28. The amended “TRPR 2016” regulation bans^[22]:

• the advertising of electronic cigarettes in newspapers, magazines or periodicals;
• advertising electronic cigarettes in information society services – such as the internet;
• sponsorship of events;
• product placement on television; and
• advertising electronic cigarettes on on-demand services.