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Publication - Consultation analysis

Vaping products - tightening rules on advertising and promoting: consultation analysis

Published
27 September 2022
Directorate
Population Health Directorate, +1 more … Legal Services (Solicitor to the Scottish Government)
Topic
Health and social care, Law and order
ISBN
9781804359525

EKOS was commissioned to undertake an independent analysis of responses to tightening rules on advertising and vaping products. The report presents the findings from the public consultation and explains the methodology that was used to analyse responses.

View supporting documents Supporting documents

Appendix A: Closed Question Responses

Table A1: Do you agree that vapes should only be used as a stop-smoking aid and that we restrict advertising exposure to non-smokers?
Yes No Don't know
Individual 49.4% 49.1% 1.5%
Organisation 73.2% 22.0% 4.9%
Total 50.7% 47.6% 1.7%
Organisational Breakdown:
Health 100.0% 0.0% 0.0%
Local government 100.0% 0.0% 0.0%
Other 37.5% 50.0% 12.5%
Tobacco industry 0.0% 66.7% 33.3%
Vaping sector 50.0% 50.0% 0.0%

N=752 (711 individuals and 41 organisations). Excludes blank and not answered responses.

Table A2: Do you agree with proposal to extend restrictions on advertising these products in the ways described?
Agree Don't agree Don't know
Individual 47.9% 49.0% 3.1%
Organisation 58.1% 34.9% 7.0%
Total 48.5% 48.2% 3.3%
Organisational Breakdown:
Health 95.0% 0.0% 5.0%
Local government 100.0% 0.0% 0.0%
Other 25.0% 62.5% 12.5%
Tobacco industry 0.0% 100.0% 0.0%
Vaping sector 0.0% 85.7% 14.3%

N=755 (712 individuals and 43 organisations). Excludes blank and not answered responses.

Table A3: Do you agree with proposal that in-store promotional displays should be banned?
Yes No Don't know
Individual 43.8% 54.8% 1.4%
Organisation 61.9% 35.7% 2.4%
Total 44.8% 53.8% 1.5%
Organisational Breakdown:
Health 95.0% 5.0% 0.0%
Local government 100.0% 0.0% 0.0%
Other 25.0% 62.5% 12.5%
Tobacco industry 0.0% 100.0% 0.0%
Vaping sector 16.7% 83.3% 0.0%

N=755 (713 individuals and 42 organisations). Excludes blank and not answered responses.

Table A4: Do you think brand-sharing should be an offence?
Yes No Don't know
Individual 46.6% 46.1% 7.3%
Organisation 73.7% 15.8% 10.5%
Total 47.9% 44.6% 7.5%
Organisational Breakdown:
Health 94.7% 0.0% 5.3%
Local government 100.0% 0.0% 0.0%
Other 83.3% 0.0% 16.7%
Tobacco industry 0.0% 100.0% 0.0%
Vaping sector 16.7% 50.0% 33.3%

N=749 (711 individuals and 38 organisations). Excludes blank and not answered responses.

Table A5a: Should distributing vape products free be an offence?
Yes No Don't know
Individual 41.4% 55.0% 3.7%
Organisation 68.4% 26.3% 5.3%
Total 42.7% 53.5% 3.7%
Organisational Breakdown:
Health 100.0% 0.0% 0.0%
Local government 100.0% 0.0% 0.0%
Other 40.0% 40.0% 20.0%
Tobacco industry 0.0% 100.0% 0.0%
Vaping sector 14.3% 71.4% 14.3%

N=749 (711 individuals and 38 organisations). Excludes blank and not answered responses.

Table A5b: Should offering vapes at very reduced prices be an offence?
Yes No Don't know
Individual 35.4% 61.7% 2.9%
Organisation 63.2% 31.6% 5.3%
Total 36.8% 60.1% 3.1%
Organisational Breakdown:
Health 94.7% 5.3% 0.0%
Local government 100.0% 0.0% 0.0%
Other 40.0% 40.0% 20.0%
Tobacco industry 0.0% 100.0% 0.0%
Vaping sector 0.0% 85.7% 14.3%

N=750 (712 individuals and 38 organisations). Excludes blank and not answered responses.

Table A6: Should making sponsorship arrangements with a vaping product be an offence?
Yes No Don't know
Individual 43.5% 50.2% 6.3%
Organisation 73.0% 18.9% 8.1%
Total 44.9% 48.7% 6.4%
Organisational Breakdown:
Health 94.7% 0.0% 5.3%
Local government 100.0% 0.0% 0.0%
Other 60.0% 0.0% 40.0%
Tobacco industry 0.0% 100.0% 0.0%
Vaping sector 33.3% 66.7% 0.0%

N=748 (711 individuals and 37 organisations). Excludes blank and not answered responses.

Table A7: Should advertising at trade-only events be allowed?
Yes No Don't know
Individual 59.5% 29.0% 11.5%
Organisation 73.0% 8.1% 18.9%
Total 60.2% 27.9% 11.9%
Organisational Breakdown:
Health 77.8% 5.6% 16.7%
Local government 75.0% 0.0% 25.0%
Other 66.7% 16.7% 16.7%
Tobacco industry 50.0% 50.0% 0.0%
Vaping sector 71.4% 0.0% 28.6%

N=748 (711 individuals and 37 organisations). Excludes blank and not answered responses.

Table A8a: Should fines and penalties for breaking the rules on advertising and promoting vape products be the same as those for tobacco?
Yes No Don't know
Individual 49.6% 46.1% 4.4%
Organisation 81.1% 13.5% 5.4%
Total 51.1% 44.5% 4.4%
Organisational Breakdown:
Health 100.0% 0.0% 0.0%
Local government 100.0% 0.0% 0.0%
Other 60.0% 20.0% 20.0%
Tobacco industry 100.0% 0.0% 0.0%
Vaping sector 28.6% 57.1% 14.3%

N=749 (712 individuals and 37 organisations). Excludes blank and not answered responses.

Table A8b: Should the defences for breaking the rules on advertising and promoting vape products be the same as those for tobacco?
Yes No Don't know
Individual 48.5% 41.0% 10.5%
Organisation 71.4% 14.3% 14.3%
Total 49.5% 39.8% 10.7%
Organisational Breakdown:
Health 94.4% 0.0% 5.6%
Local government 50.0% 50.0% 0.0%
Other 60.0% 20.0% 20.0%
Tobacco industry 100.0% 0.0% 0.0%
Vaping sector 16.7% 33.3% 50.0%

N=747 (712 individuals and 35 organisations). Excludes blank and not answered responses.

Table A8c: Should local authorities be responsible for enforcing the rules?
Yes No Don't know
Individual 47.5% 38.9% 13.6%
Organisation 94.3% 2.9% 2.9%
Total 49.7% 37.2% 13.1%
Organisational Breakdown:
Health 94.4% 0.0% 5.6%
Local government 100.0% 0.0% 0.0%
Other 100.0% 0.0% 0.0%
Tobacco industry 100.0% 0.0% 0.0%
Vaping sector 83.3% 16.7% 0.0%

N=747 (712 individuals and 35 organisations). Excludes blank and not answered responses.

Table A9a: How would the proposals impact individuals?
Positive impact Negative impact No impact Don't know
Individual 36.2% 51.3% 3.4% 9.0%
Organisation 50.0% 33.3% 2.8% 13.9%
Total 36.9% 50.5% 3.4% 9.3%
Organisational Breakdown:
Health 76.5% 5.9% 0.0% 17.6%
Local government 50.0% 0.0% 25.0% 25.0%
Other 33.3% 50.0% 0.0% 16.7%
Tobacco industry 0.0% 100.0% 0.0% 0.0%
Vaping sector 14.3% 85.7% 0.0% 0.0%

N=745 (709 individuals and 36 organisations). Excludes blank and not answered responses.

Table A9b: How would the proposals impact people living with socio-economic disadvantage?
Positive impact Negative impact No impact Don't know
Individual 25.5% 48.4% 6.5% 19.6%
Organisation 25.0% 52.8% 2.8% 19.4%
Total 25.5% 48.6% 6.3% 19.6%
Organisational Breakdown:
Health 40.0% 46.7% 0.0% 13.3%
Local government 0.0% 0.0% 25.0% 75.0%
Other 28.6% 42.9% 0.0% 28.6%
Tobacco industry 0.0% 100.0% 0.0% 0.0%
Vaping sector 14.3% 85.7% 0.0% 0.0%

N=745 (709 individuals and 36 organisations). Excludes blank and not answered responses.

Contact

Email: tobaccocontrolteam@gov.scot

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