Vaping – effectiveness of advertising restrictions and role of advertising and free distribution in uptake

Policy implications

Despite the limited evidence on the effectiveness of advertising restrictions of vaping products, the Scottish Government has taken into account the strong association between exposure to advertising/free distribution and susceptibility/intention to try vaping.

In line with our wider public health ambition outlined in the Tobacco and vaping framework, we aim to protect non-smokers, children and young people from the risk of becoming addicted to nicotine, and to reduce the attractiveness of vaping products. This evidence will be used to support actions under the first implementation plan of the Framework, including progressing restrictions to limit the advertising and promotion of vapes, and working collaboratively with the UK Government and Devolved Administrations to consider possible further restrictions on vaping products. We will continue to consider any new evidence encountered on the matter.