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Publication - Transparency data

Scottish Government website traffic

Published
2 November 2020
Directorate
Communications and Ministerial Support Directorate, +2 more … Digital Directorate, Internal Audit and Assurance Directorate

Information on the number of visitors to Scottish Government websites and services.

The table shows the number of external users visiting the main Scottish Government website from 2015 (combining traffic from www.gov.scot and beta.gov.scot during the transition period of July 2016 to November 2018, then combining the new Scottish Government site www.gov.scot and the archive site www2.gov.scot from November 2018 on). 

Users are defined as the number of unduplicated (i.e. counted only once) visitors to a website over the course of a specified time period. Months marked with an asterisk (*) have estimated traffic figures due to issue with reporting.

Main Scottish Government website traffic (users per month - all figures in thousands)
  Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
2015 723 702 626 583 677 570 526 565 613 625 614 552
2016 676 636 682 567 592 535 479 534 573 597 636 515
2017 648 640 750 627 650 576 479 607 605 662 741 533
2018 723 756 739 692 722 673 488 316 622 675 671 441
2019 598 588 603 558 571 518 458* 521 632 665 646 551
2020 666 686 1771 1776 2041 2085 3765 3046 4255 4805 4708 4872
2021 4611 3248 3882 3623 3653 3707 3251 3228 3127 2666 2488 3366
2022 3013 2141 2420 1676 1234 1263 1041 980 1088 1030 1008 891
2023 1007 1039 1174 866 786 709 726 791 725* 642* 883 708
2024 871 842 865 870 794 655 658 719 789 799    

Source: Google Analytics and Plausible Analytics. 

Traffic for previous years can be viewed on the National Library for Scotland web archive

 

Feedback

We would love to hear more about how you are using Scottish Government website/service data to help us understand user-needs and improve our reporting - please send us your feedback.

Contact

Email: ceu@gov.scot

Telephone: 0300 244 4000

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