XX Commonwealth Games Omnibus Research Report
This XX Commonwealth Games Omnibus Research Report measure progress against key marketing performance indicators (KPIs) and generates new insights that supported decision making around marketing activity in the run up to Glasgow 2014.
Appendix 2 - master questionnaire
Oct 12/ Mar 13 - Scotland only/ Oct 13/ Jul 14
Other events included in individual waves as appropriate - list below included in all waves
When you think of major sporting events which will be held [in Scotland/ in the UK] in the next few years, what comes to mind? PROBE: Anything else?
DON'T SHOW SCREEN
The Ryder Cup
Commonwealth Games
The Open Golf Championship
Scottish FA Cup final
Six Nations Rugby matches
Mountain Bike World Cup
Glasgow World Cup Gymnastics
Baxter's Loch Ness Marathon
European Swimming Championships
World Artistic Gymnastics Championships
Formula One Grand Prix
FA Cup final
Football World Cup Qualifiers
Grand National
London marathon
Rugby World Cup
Wimbledon
World Athletics Championships
Other (SPECIFY)
Oct 12/ Mar 13 - Scotland only/ Oct 13/ Jun 14
How much, if anything, would you say you know about the Commonwealth Games?
SINGLE CODE SHOW SCREEN
SINGLE CODE
A lot
Quite a lot
Not very much
Nothing at all
Don't know
Oct 12/ Mar 13 - Scotland only/ Oct 13/ Jun 14
Please tell us how you feel about Glasgow hosting the 2014 Commonwealth Games
SINGLE CODE SHOW SCREEN
SINGLE CODE
Strongly supportive
Slightly supportive
Neither
Slightly against
Strongly against
Oct 12/ Mar 13 - Scotland only
Which of the following phrases best describes your level of interest in the Commonwealth Games in Glasgow in 2014?
SINGLE CODE
I am definitely going to buy a ticket to attend a sports event / events at the Games
I am probably going to buy a ticket to attend a sports event / events at the Games
I won't buy tickets for sports events at the Games but may attend specific related cultural events
I may not go to any of the sports events for which you need to buy tickets but I intend visiting Glasgow during the event
I will not go to the Commonwealth Games but intend watching them on television
I have no interest at all in the Commonwealth Games
Don't know
Oct 13/ Apr 14
Which of the following phrases best describes your current position in regards to the Commonwealth Games in Glasgow in 2014?
SINGLE CODE
Oct 13
I have been successful in securing tickets for some or all of the sports event(s) I applied for at the Games
I was not successful in securing tickets for the sports event(s) I applied for at the Games
I did not apply for tickets but intend to once I know what is available
I won't buy tickets for sports events at the Games but may attend specific related cultural events
I may not go to any of the sports events for which you need to buy tickets but I intend visiting Glasgow during the event
I will not go to the Commonwealth Games but intend watching them on television
I have no interest at all in the Commonwealth Games
Don't know
Apr 14
I have successfully bought tickets for sports / ceremonies event(s) at the Games
I applied but was not successful in securing any tickets for the sports / ceremonies event(s) at the Games
I have not applied or bought tickets, but may do in the future
I have not applied or bought any tickets as I do not wish to attend any of the events
I have not applied or bought any tickets but will be / plan to be in Glasgow during the event
I have no interest at all in the Commonwealth Games
Don't know
Jun 14
I bought tickets for sports events/ ceremonies at the Games and don't intend to buy any more
I bought tickets for sports events/ ceremonies at the Games and I may buy more
I haven't bought tickets for sports events/ ceremonies at the Games but intend to once I know what is available
I won't buy tickets but may attend related cultural events to the Games
I won't buy tickets but intend visiting Glasgow during the Games
I won't go to the Games but intend watching them on television
I have no interest at all in the Games
Don't know
Apr 14
There will be an additional opportunity to purchase tickets for the Games in May 2014, with tickets available for all sporting events and ceremonies. With that in mind, which of the following statements best applies to you?
SHOW SCREEN
I intend to buy tickets when they become available
I may buy depending on what is available
I would have considered buying tickets but have now made other plans
I have all the tickets I want for the Games and do not intend to buy any more
I was not able to get the tickets I wanted previously and do not intend to try again
I do not intend to buy tickets but am interested in visiting Glasgow during the Games
Don't know
Those not intending to buy tickets (definitely/ probably)
Oct 12/ Mar 13 - Scotland only
You mentioned that you do not intend to/may not attend any of the sports events where you need to buy tickets. What are your main reasons for not doing so?
DO NOT SHOW SCREEN. DO NOT PROMPT. SELECT A MAXIMUM OF THREE.
Not interested in sport
Prefer to watch on TV
It will be too difficult to travel around Glasgow (crowded/ busy/ disruption) Mar 13
Glasgow will be too crowded Oct 12
Tickets will be too expensive
Too hard to get tickets (- availability added Oct 13)
Too hard to get tickets - ticket limit problematic (e.g. family/ group size too big) Oct 13
Problems with the system when applying for tickets Oct 13
Did not get the tickets I wanted Oct 13
Too far to travel
Difficult to get to the events
Not enough spare time
Lack of world class athletes
Concerned about safety and security
Difficult with small children
The money being spent on the Games should be spent on other priorities in Glasgow
Not thinking about the Games yet (too far in future) Mar 13
Other (SPECIFY)
None of these
Oct 12
Which of the following statements, if any, describe how you intend to support the Glasgow 2014 Commonwealth Games?
SHOW SCREEN. DO NOT RANDOMISE ORDER. ALLOW MULTICODE
Register your interest for email updates on the Glasgow2014.com website
Encourage others to register their interest on Glasgow2014.com
Follow Glasgow 2014 on Facebook, Twitter or other social media
Share or re-tweet content you see on Facebook or Twitter about Glasgow 2014
Find out more about volunteering at Glasgow 2014
Plan to apply to volunteer at Glasgow 2014
Encourage others to volunteer at Glasgow 2014
Apply for tickets for the Opening or Closing Ceremonies
Apply for tickets for the sporting events
Get involved in the Queen's Baton Relay (e.g. be a baton bearer or nominate someone).
Attend one or more of the cultural events related to Glasgow 2014 (e.g. festival, music, theatre, exhibitions)
None of these
Mar 13 - Scotland only
In addition to the sporting events, there are many ways of getting involved in Glasgow 2014. Which of the following activities associated with the Glasgow 2014 Commonwealth Games, if any, have you heard of?
SHOW SCREEN. DO NOT RANDOMISE ORDER. ALLOW MULTICODE
Volunteering at Glasgow 2014
The Queen's Baton Relay
Clyde the Mascot
Sport Your Trainers
The Glasgow 2014 Cultural Programme
Oct 13/ Apr 14/ Jun 14/ Jul 14
How do you hope to be/ how are you/ how have you been involved with the Games (if at all)?
SHOW SCREEN. DO NOT RANDOMISE ORDER. ALLOW MULTICODE
Volunteering at Glasgow 2014
Buying some of the remaining tickets when they go on sale Oct 13
Attending event(s) (sports / ceremonies events) I have bought tickets for Apr 14/ Jun 14
Nominating someone to carry the Queen's Baton Relay Oct 13
Watching the Queen's Baton Relay as it passes through my area Oct 13
Watching the Queen's Baton Relay as it passes through Scotland Jun 14
Visiting Glasgow to watch the Games on the big screens
Visiting Glasgow for Games related Cultural events (as part of the Games Cultural programme)
Visiting/ using some of the Games venues and facilities before the Games start
Helping my child/ children to get involved in Games related projects
Going to see (Clyde) the Mascot at events in the run up to the Games
Supporting or raising money for UNICEF, the Games Official Charity Partner Apr 14/ Jun 14
Other (SPECIFY)
Oct 12/ Mar 13 - Scotland only/ Oct 13/ Jun 14/ Jul 14
Please think about the things YOU could personally get out of joining in with things connected to the Commonwealth Games in Glasgow in 2014, either before the Games happen or at the Games themselves.
What do you think will be the main things you get out of joining in, if anything?
DO NOT SHOW SCREEN. DO NOT PROMPT. MULTICODE
I will have fun
It will encourage me to be fitter/healthier
There will be things for me to do with my friends
There will be opportunities for me to get involved in sport
There will be things for me to do with my family
There will be things for my children to do
There will be things for me to do with my local community
I will become more confident in myself
I will get to meet people who are different to me/new people
I will earn money/make a living
I will get to see athletes in action
I will get to meet sportsmen and women
Opportunities for me to develop work related skills/ gain qualifications
I will be more knowledgeable/ understand sport better
I will be more knowledgeable/ understand our and other cultures better
I will be able to get behind the Scottish team and athletes
I will be able to support a second team
I will be proud that Glasgow/Scotland is hosting this event
I'll get to experience a once in a lifetime event
It will benefit/ further develop the prospects of my business/ of the business I work for Jul 14
Other (SPECIFY)
Nothing
Don't know
Oct 12/ Mar 13 - Scotland only/ Oct 13/ Jun 14/ Jul 14
When the Commonwealth Games are over, what if anything do you think will have changed because of them?
DO NOT SHOW SCREEN. DO NOT PROMPT. MULTICODE
More people will want to visit Scotland/Britain/ more tourism
People will be better at sport
People will lead fitter/healthier lifestyles
More opportunities to take part in sport
Better sports facilities in Glasgow
There will be more interest in/ support for parasports (those undertaken by athletes with disabilities)
Parts of Glasgow will be better places to live/work
We will have won lots of medals
People who live in Scotland will feel proud
People will have good memories
More community spirit
More job opportunities
The country will be richer/economic benefits
The country will have a better reputation abroad
Better links with other countries
People will gain work experience/qualifications
Other positive responses (SPECIFY)
The country will be poorer/ in debt
People who live in Scotland will feel embarrassed
Other negative responses (SPECIFY)
Nothing
Don't know
Oct 12/ Mar 13 - Scotland only/ Oct 13/ Jun 14
Other than news stories, have you recently seen, heard or read anything promoting the Glasgow 2014 Commonwealth Games?
Yes
No
Don't know
All aware of promotional activity
Oct 12/ Mar 13 - Scotland only/ Oct 13
Where did you see, hear or read about this promotional activity for the Glasgow 2014 Commonwealth Games?
DO NOT SHOW SCREEN. DO NOT PROMPT. MULTICODE
Oct 12/ Mar 13 - Scotland only
Television advertising
Online
Social media (Facebook, Twitter, etc)
Print/press
Outdoor (e.g. posters)
Radio
Other (SPECIFY)
Don't know
Oct 13
Television advertising
Television programmes
Online advertising
Online articles/ features/ blogs
Social media (Facebook, Twitter, etc)
Print/press advertising
Print/ press articles/ features
Outdoor (e.g. posters)
Advertising on buses/ at bus shelters
Radio advertising
Radio programmes/ features
Other (SPECIFY)
Don't know
Jul 14 only
The next few questions focus specifically on the things you have done or plan to do during the period when the Commonwealth Games are taking place in Scotland i.e. from Wednesday 23rd July to Sunday 3rd August.
SHOW MAP
Jul 14 only
During this period have you already or do you plan to take any visits to places in the Glasgow and Clyde Valley area, for any of the following reasons?
Attending the Commonwealth Games Opening or Closing Ceremonies
Attending Commonwealth Games live sporting events
Attending Merchant City Festival or other Festival 2014 ticketed events
Viewing free of charge Merchant City Festival, Festival 2014 performances or free entertainment events
Shopping for leisure
Going to work or college/university
No
IF NO SKIP NEXT QUESTION
Jul 14 only
On how many occasions during this period have you already or do you plan to take part in this/these activities within the Glasgow and Clyde Valley area?
SHOW THOSE SELECTED AT PREVIOUS QUESTION. WRITE IN NUMBER OF INDIVDUAL VISITS TAKEN
Attending the Commonwealth Games Opening or Closing Ceremonies
Attending Commonwealth Games live sporting events
Attending Merchant City Festival or other Festival 2014 ticketed events
Viewing free of charge Merchant City Festival, Festival 2014 performances or free entertainment events
Shopping for leisure
Going to work or college/university
Jul 14 only
Which of the following other activities, if any, have you already or do you plan to take part in this during the Commonwealth Games period?
SHOW SCREEN. ALLOW MULTICODE.
Watching the Games on TV at home
Watching the Game on TV at work
Watching the Games on TV at a friend's home
Watching the Game on TV in a pub
Watching the Games on a big screen in a communal place in your local town or city
Other (specify)
Jul 14 only
In which of the following ways, if any, have you changed your normal routines during the Commonwealth Games?
SHOW SCREEN. ALLOW MULTICODE
Cancelled or postponed a trip to Glasgow
Cancelled or postponed a trip to a destination outside Scotland
Decided to take a trip somewhere else in Scotland instead of Glasgow
Decided to take a trip somewhere else in outside of Scotland instead of Glasgow
Took time off work
Worked from home
Made trips to Glasgow which I would not have otherwise taken
Other (specify)
Contact
Email: Imelda Giarchi
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