XX Commonwealth Games Omnibus Research Report

This XX Commonwealth Games Omnibus Research Report measure progress against key marketing performance indicators (KPIs) and generates new insights that supported decision making around marketing activity in the run up to Glasgow 2014.


Appendix 2 - master questionnaire

Oct 12/ Mar 13 - Scotland only/ Oct 13/ Jul 14

Other events included in individual waves as appropriate - list below included in all waves

When you think of major sporting events which will be held [in Scotland/ in the UK] in the next few years, what comes to mind? PROBE: Anything else?

DON'T SHOW SCREEN

The Ryder Cup

Commonwealth Games

The Open Golf Championship

Scottish FA Cup final

Six Nations Rugby matches

Mountain Bike World Cup

Glasgow World Cup Gymnastics

Baxter's Loch Ness Marathon

European Swimming Championships

World Artistic Gymnastics Championships

Formula One Grand Prix

FA Cup final

Football World Cup Qualifiers

Grand National

London marathon

Rugby World Cup

Wimbledon

World Athletics Championships

Other (SPECIFY)

Oct 12/ Mar 13 - Scotland only/ Oct 13/ Jun 14

How much, if anything, would you say you know about the Commonwealth Games?

SINGLE CODE SHOW SCREEN

SINGLE CODE

A lot

Quite a lot

Not very much

Nothing at all

Don't know

Oct 12/ Mar 13 - Scotland only/ Oct 13/ Jun 14

Please tell us how you feel about Glasgow hosting the 2014 Commonwealth Games

SINGLE CODE SHOW SCREEN

SINGLE CODE

Strongly supportive

Slightly supportive

Neither

Slightly against

Strongly against

Oct 12/ Mar 13 - Scotland only

Which of the following phrases best describes your level of interest in the Commonwealth Games in Glasgow in 2014?

SINGLE CODE

I am definitely going to buy a ticket to attend a sports event / events at the Games

I am probably going to buy a ticket to attend a sports event / events at the Games

I won't buy tickets for sports events at the Games but may attend specific related cultural events

I may not go to any of the sports events for which you need to buy tickets but I intend visiting Glasgow during the event

I will not go to the Commonwealth Games but intend watching them on television

I have no interest at all in the Commonwealth Games

Don't know

Oct 13/ Apr 14

Which of the following phrases best describes your current position in regards to the Commonwealth Games in Glasgow in 2014?

SINGLE CODE

Oct 13

I have been successful in securing tickets for some or all of the sports event(s) I applied for at the Games

I was not successful in securing tickets for the sports event(s) I applied for at the Games

I did not apply for tickets but intend to once I know what is available

I won't buy tickets for sports events at the Games but may attend specific related cultural events

I may not go to any of the sports events for which you need to buy tickets but I intend visiting Glasgow during the event

I will not go to the Commonwealth Games but intend watching them on television

I have no interest at all in the Commonwealth Games

Don't know

Apr 14

I have successfully bought tickets for sports / ceremonies event(s) at the Games

I applied but was not successful in securing any tickets for the sports / ceremonies event(s) at the Games

I have not applied or bought tickets, but may do in the future

I have not applied or bought any tickets as I do not wish to attend any of the events

I have not applied or bought any tickets but will be / plan to be in Glasgow during the event

I have no interest at all in the Commonwealth Games

Don't know

Jun 14

I bought tickets for sports events/ ceremonies at the Games and don't intend to buy any more

I bought tickets for sports events/ ceremonies at the Games and I may buy more

I haven't bought tickets for sports events/ ceremonies at the Games but intend to once I know what is available

I won't buy tickets but may attend related cultural events to the Games

I won't buy tickets but intend visiting Glasgow during the Games

I won't go to the Games but intend watching them on television

I have no interest at all in the Games

Don't know

Apr 14

There will be an additional opportunity to purchase tickets for the Games in May 2014, with tickets available for all sporting events and ceremonies. With that in mind, which of the following statements best applies to you?

SHOW SCREEN

I intend to buy tickets when they become available

I may buy depending on what is available

I would have considered buying tickets but have now made other plans

I have all the tickets I want for the Games and do not intend to buy any more

I was not able to get the tickets I wanted previously and do not intend to try again

I do not intend to buy tickets but am interested in visiting Glasgow during the Games

Don't know

Those not intending to buy tickets (definitely/ probably)

Oct 12/ Mar 13 - Scotland only

You mentioned that you do not intend to/may not attend any of the sports events where you need to buy tickets. What are your main reasons for not doing so?

DO NOT SHOW SCREEN. DO NOT PROMPT. SELECT A MAXIMUM OF THREE.

Not interested in sport

Prefer to watch on TV

It will be too difficult to travel around Glasgow (crowded/ busy/ disruption) Mar 13

Glasgow will be too crowded Oct 12

Tickets will be too expensive

Too hard to get tickets (- availability added Oct 13)

Too hard to get tickets - ticket limit problematic (e.g. family/ group size too big) Oct 13

Problems with the system when applying for tickets Oct 13

Did not get the tickets I wanted Oct 13

Too far to travel

Difficult to get to the events

Not enough spare time

Lack of world class athletes

Concerned about safety and security

Difficult with small children

The money being spent on the Games should be spent on other priorities in Glasgow

Not thinking about the Games yet (too far in future) Mar 13

Other (SPECIFY)

None of these

Oct 12

Which of the following statements, if any, describe how you intend to support the Glasgow 2014 Commonwealth Games?

SHOW SCREEN. DO NOT RANDOMISE ORDER. ALLOW MULTICODE

Register your interest for email updates on the Glasgow2014.com website

Encourage others to register their interest on Glasgow2014.com

Follow Glasgow 2014 on Facebook, Twitter or other social media

Share or re-tweet content you see on Facebook or Twitter about Glasgow 2014

Find out more about volunteering at Glasgow 2014

Plan to apply to volunteer at Glasgow 2014

Encourage others to volunteer at Glasgow 2014

Apply for tickets for the Opening or Closing Ceremonies

Apply for tickets for the sporting events

Get involved in the Queen's Baton Relay (e.g. be a baton bearer or nominate someone).

Attend one or more of the cultural events related to Glasgow 2014 (e.g. festival, music, theatre, exhibitions)

None of these

Mar 13 - Scotland only

In addition to the sporting events, there are many ways of getting involved in Glasgow 2014. Which of the following activities associated with the Glasgow 2014 Commonwealth Games, if any, have you heard of?

SHOW SCREEN. DO NOT RANDOMISE ORDER. ALLOW MULTICODE

Volunteering at Glasgow 2014

The Queen's Baton Relay

Clyde the Mascot

Sport Your Trainers

The Glasgow 2014 Cultural Programme

Oct 13/ Apr 14/ Jun 14/ Jul 14

How do you hope to be/ how are you/ how have you been involved with the Games (if at all)?

SHOW SCREEN. DO NOT RANDOMISE ORDER. ALLOW MULTICODE

Volunteering at Glasgow 2014

Buying some of the remaining tickets when they go on sale Oct 13

Attending event(s) (sports / ceremonies events) I have bought tickets for Apr 14/ Jun 14

Nominating someone to carry the Queen's Baton Relay Oct 13

Watching the Queen's Baton Relay as it passes through my area Oct 13

Watching the Queen's Baton Relay as it passes through Scotland Jun 14

Visiting Glasgow to watch the Games on the big screens

Visiting Glasgow for Games related Cultural events (as part of the Games Cultural programme)

Visiting/ using some of the Games venues and facilities before the Games start

Helping my child/ children to get involved in Games related projects

Going to see (Clyde) the Mascot at events in the run up to the Games

Supporting or raising money for UNICEF, the Games Official Charity Partner Apr 14/ Jun 14

Other (SPECIFY)

Oct 12/ Mar 13 - Scotland only/ Oct 13/ Jun 14/ Jul 14

Please think about the things YOU could personally get out of joining in with things connected to the Commonwealth Games in Glasgow in 2014, either before the Games happen or at the Games themselves.

What do you think will be the main things you get out of joining in, if anything?

DO NOT SHOW SCREEN. DO NOT PROMPT. MULTICODE

I will have fun

It will encourage me to be fitter/healthier

There will be things for me to do with my friends

There will be opportunities for me to get involved in sport

There will be things for me to do with my family

There will be things for my children to do

There will be things for me to do with my local community

I will become more confident in myself

I will get to meet people who are different to me/new people

I will earn money/make a living

I will get to see athletes in action

I will get to meet sportsmen and women

Opportunities for me to develop work related skills/ gain qualifications

I will be more knowledgeable/ understand sport better

I will be more knowledgeable/ understand our and other cultures better

I will be able to get behind the Scottish team and athletes

I will be able to support a second team

I will be proud that Glasgow/Scotland is hosting this event

I'll get to experience a once in a lifetime event

It will benefit/ further develop the prospects of my business/ of the business I work for Jul 14

Other (SPECIFY)

Nothing

Don't know

Oct 12/ Mar 13 - Scotland only/ Oct 13/ Jun 14/ Jul 14

When the Commonwealth Games are over, what if anything do you think will have changed because of them?

DO NOT SHOW SCREEN. DO NOT PROMPT. MULTICODE

More people will want to visit Scotland/Britain/ more tourism

People will be better at sport

People will lead fitter/healthier lifestyles

More opportunities to take part in sport

Better sports facilities in Glasgow

There will be more interest in/ support for parasports (those undertaken by athletes with disabilities)

Parts of Glasgow will be better places to live/work

We will have won lots of medals

People who live in Scotland will feel proud

People will have good memories

More community spirit

More job opportunities

The country will be richer/economic benefits

The country will have a better reputation abroad

Better links with other countries

People will gain work experience/qualifications

Other positive responses (SPECIFY)

The country will be poorer/ in debt

People who live in Scotland will feel embarrassed

Other negative responses (SPECIFY)

Nothing

Don't know

Oct 12/ Mar 13 - Scotland only/ Oct 13/ Jun 14

Other than news stories, have you recently seen, heard or read anything promoting the Glasgow 2014 Commonwealth Games?

Yes

No

Don't know

All aware of promotional activity

Oct 12/ Mar 13 - Scotland only/ Oct 13

Where did you see, hear or read about this promotional activity for the Glasgow 2014 Commonwealth Games?

DO NOT SHOW SCREEN. DO NOT PROMPT. MULTICODE

Oct 12/ Mar 13 - Scotland only

Television advertising

Online

Social media (Facebook, Twitter, etc)

Print/press

Outdoor (e.g. posters)

Radio

Other (SPECIFY)

Don't know

Oct 13

Television advertising

Television programmes

Online advertising

Online articles/ features/ blogs

Social media (Facebook, Twitter, etc)

Print/press advertising

Print/ press articles/ features

Outdoor (e.g. posters)

Advertising on buses/ at bus shelters

Radio advertising

Radio programmes/ features

Other (SPECIFY)

Don't know

Jul 14 only

The next few questions focus specifically on the things you have done or plan to do during the period when the Commonwealth Games are taking place in Scotland i.e. from Wednesday 23rd July to Sunday 3rd August.

SHOW MAP

Jul 14 only

During this period have you already or do you plan to take any visits to places in the Glasgow and Clyde Valley area, for any of the following reasons?

Attending the Commonwealth Games Opening or Closing Ceremonies

Attending Commonwealth Games live sporting events

Attending Merchant City Festival or other Festival 2014 ticketed events

Viewing free of charge Merchant City Festival, Festival 2014 performances or free entertainment events

Shopping for leisure

Going to work or college/university

No

IF NO SKIP NEXT QUESTION

Jul 14 only

On how many occasions during this period have you already or do you plan to take part in this/these activities within the Glasgow and Clyde Valley area?

SHOW THOSE SELECTED AT PREVIOUS QUESTION. WRITE IN NUMBER OF INDIVDUAL VISITS TAKEN

Attending the Commonwealth Games Opening or Closing Ceremonies

Attending Commonwealth Games live sporting events

Attending Merchant City Festival or other Festival 2014 ticketed events

Viewing free of charge Merchant City Festival, Festival 2014 performances or free entertainment events

Shopping for leisure

Going to work or college/university

Jul 14 only

Which of the following other activities, if any, have you already or do you plan to take part in this during the Commonwealth Games period?

SHOW SCREEN. ALLOW MULTICODE.

Watching the Games on TV at home

Watching the Game on TV at work

Watching the Games on TV at a friend's home

Watching the Game on TV in a pub

Watching the Games on a big screen in a communal place in your local town or city

Other (specify)

Jul 14 only

In which of the following ways, if any, have you changed your normal routines during the Commonwealth Games?

SHOW SCREEN. ALLOW MULTICODE

Cancelled or postponed a trip to Glasgow

Cancelled or postponed a trip to a destination outside Scotland

Decided to take a trip somewhere else in Scotland instead of Glasgow

Decided to take a trip somewhere else in outside of Scotland instead of Glasgow

Took time off work

Worked from home

Made trips to Glasgow which I would not have otherwise taken

Other (specify)

Contact

Email: Imelda Giarchi

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