XX Commonwealth Games Visitor Study: Visitor Survey Results Report

Annex C: Survey Questionnaire

GLASGOW 2014 COMMONWEALTH GAMES VISITOR SURVEY
QUESTIONNAIRE FINAL VERSION – 29/6/2014
INTERVIEWER RECORD LOCATION INTERVIEW IS TAKING PLACE AT:

Barry Buddon Shooting Centre*

Royal Commonwealth Pool*

Cathkin Braes Mountain Bike Trails

Celtic Park

Customs House Quay

Emirates Arena including the Sir Chris Hoy Velodrome

George Square

Glasgow Green

Glasgow National Hockey Centre

Hampden Park

Ibrox Stadium

Kelvingrove Bandstand

Kelvingrove Lawn Bowls Centre

Merchant City

Scotstoun Sports Campus

SECC Precinct (including Clyde Auditorium, SSE Hydro)

Strathclyde Country Park*

Tollcross international Swimming Centre

NOTE HOST LOCAL AUTHORITY IS GLASGOW CITY COUNCIL WITH EXCEPTION OF THOSE MARKED* ABOVE AS FOLLOWS:
- BARRY BUDDON SHOOTING CENTRE – ANGUS COUNCIL
- ROYAL COMMONWEALTH POOL – CITY OF EDINBURGH COUNCIL
- STRATHCLYDE COUNTRY PARK – NORTH LANARKSHIRE COUNCIL
INFLUENCES TEXT SUBSTUTION AT QUESTION 22

Good morning/afternoon/evening. My name is……. I am conducting a survey on behalf of the Scottish Government and Glasgow partners involved in the Commonwealth Games and related cultural festivals. The interview should take around 10 minutes. Would you be willing to take part?
I would like to assure you that all the information we collect will be kept in the strictest confidence, and used for research purposes only. It will not be possible to identify any particular individual in the results.

Q1 Are you here today to attend, take part or experience the Commonwealth Games or related cultural events, including the Merchant City Festival?
SINGLE CODE.
Yes
No
IF NO DO NOT INTERVIEW I.E. JUST PASSING, NOT WATCHING OR INVOLVED IN ANY OF THE EVENTS TAKING PLACE IN LOCATION, IN ANY WAY. OTHERWISE CONTINUE.

Q2 Which of the following best describes your main reasons for being here?
SHOW SCREEN. ALLOW MULTICODE.
Attending a Commonwealth Games or related cultural activity
Experiencing the Commonwealth Games or related cultural activity
I am a Clyde-sider volunteer
I am a Host City volunteer
I am competing at the Commonwealth Games
I am an Official at the Commonwealth Games or related cultural festivals
An Official sponsor/ guest of a sponsor at the Commonwealth Games or related cultural festivals
I am a member of the media covering the Commonwealth Games or related cultural festivals

-----------------------------------
Working (or other official capacity) at the Commonwealth Games or related cultural festivals

DO NOT INTERVIEW IF RESPONDENT IS ONLY WORKING (OR OTHER OFFICIAL CAPACITY) AT THE COMMONWEALTH GAMES OR RELATED CULTURAL FESTIVALS

Q3 Including yourself how many people are in your group today?
IF RESPONDENT IS NOT SURE ASK FOR BEST ESTIMATE
Number of people aged 16 and over DO NOT ALLOW ZERO
Number of people under 16 ALLOW ZERO
IF 1 ADULT AND NO CHILDREN AT Q3 SKIP TO Q5

Q4 Which of the following describes who you are here with today…
SHOW SCREEN. ALLOW MULTICODE
Spouse/Civil Partner/partner
Child/children
Other members of your family
Friend(s)
Work colleague(s)
It is an organised group
Someone else

Q5a Where do you live?
SINGLE CODE.

Scotland
Other UK
Other Europe
Africa
Americas including Caribbean
Asia
Oceania

Q5b Where in this region do you live?
SINGLE CODE. IF NEEDED SHOW MAP 1 (HOST LOCAL AUTHORITES)
ONLY SHOW RELEVANT LIST OF PLACES

SCOTLAND

Angus Council
City of Edinburgh Council
West Dunbartonshire Council
Inverclyde Council
Renfrewshire Council
East Renfrewshire Council
South Lanarkshire Council
North Lanarkshire Council
Glasgow City Council
East Dunbartonshire Council
Other Scottish Local Authority

OTHER UK/ REST OF EUROPE

England
Wales
Northern Ireland
Jersey
Guernsey
Gibraltar
Isle of Man
Cyprus
Malta
Republic of Ireland
Germany
France
Italy
Spain
Netherlands
Other Europe (specify)

AFRICA

Botswana
Lesotho
Namibia
Sierra Leone
Cameroon
Malawi
Nigeria

South Africa
Uganda
Ghana
Mauritius
Rwanda
Swaziland
Zambia
Kenya
Mozambique
Seychelles
St Helena
Tanzania
Other Africa (specify)

AMERICAS – INCLUDING CARIBBEAN

Belize
Guyana
Bermuda
Newfoundland
Canada
Falkland Islands
USA
Anguilla
British Virgin Islands
Jamaica
St Vincent & The Grenadines
Antigua & Barbuda
Cayman Islands
Monstserrat
Trinidad & Tobago
Bahamas
Dominica
St Kitts & Nevis
Turks & Caicos Islands
Barbados
Grenada
St. Lucia
Other Americas/Caribbean (specify)

ASIA

Aden
India
Pakistan
Bangladesh
Malaya
Sabah
Sri Lanka
Malaysia
Sarawak
Hong Kong
Maldives
Singapore
Other Asia (specify)

OCEANIA

Australia
Nauru
Papua New Guinea
Tuvalu
Cook Islands
New Zealand
Samoa
Vanuatu
Fiji
Niue
Solomon Islands
Kiribati
Norfolk Island
Tonga
Other Oceania (specify)

ASK Q6 IF UK RESIDENT AT Q5 (I.E. SCOTLAND, ENGLAND, WALES, NORTHERN IRELAND, JERSEY, GUERNSEY, ISLE OF MAN):
Q6 Please provide your postcode. This information will only be used for analysis purposes.
IF RESPONDENT IS UNWILLING TO PROVIDE FULL POSTCODE ASK FOR FIRST HALF OF POSTCODE (E.G. EH30) IF THEY DO NOT PROVIDE THIS ALLOW REFUSAL AND CONTINUE

Now, thinking about how you travelled here...

DO NOT ASK Q7 IF RESPONDENT LIVES IN SCOTLAND AT Q5
Q7 Which of the following forms of transport did you use to travel to Scotland?
SHOW SCREEN. MULTICODE.
Plane
Ferry/boat
Coach
Local scheduled bus service
National/ international scheduled bus service (e.g. between cities)
Train
Car/motorbike
Bicycle
Other (specify)

ASK ALL
Q8a Which of these modes of transport are you using TODAY to travel to and from this venue and your home or overnight accommodation? SHOW SCREEN. MULTICODE.
Regular scheduled bus
Glasgow 2014 shuttle bus
Glasgow 2014 Park and Ride
Train
SPT Subway/ Underground train
Car/motorbike
Taxi
Own bicycle
Bicycle hired from docking station
Walked
Assisted transport for disabled
Other

IF MORE THAN ONE MODE SELECTED AT Q8A ASK Q8B SHOWING ONLY THOSE SELECTED AT Q8A
Q8b Which of these modes of transport did you use on the last leg of your journey to get here?
SHOW SCREEN. SINGLE CODE
Regular scheduled bus
Glasgow 2014 shuttle bus
Glasgow 2014 Park and Ride
Train
Subway/ Underground train
Car/motorbike
Taxi
Own bicycle
Bicycle hired from docking station
Walked Assisted transport for disabled
Other

Next, thinking about the length of your current trip…

Q9 Are you spending any nights away from home?
Yes
No
IF NO SKIP TO Q13a

SHOW MAP 1 – CLYDE VALLEY & HOST LOCAL AUTHORITY AREAS

Q10 How many nights, if any, will you spend in each of the following areas?
Please refer to this map to help you to answer.
Angus (includes Carnoustie)_____
City of Edinburgh_____
West Dunbartonshire_____
Inverclyde_______
Renfrewshire_____
East Renfrewshire_____
South Lanarkshire______
North Lanarkshire_____
Glasgow City_____
East Dunbartonshire_____
Other parts of Scotland_____
Places outside of Scotland_____

CHECK: So in total you are away from home for TOTAL FROM Q10 nights?
Yes – continue
No – repeat Q10

ASK Q11 IF 1 OR MORE NIGHTS IN ‘OTHER PARTS OF SCOTLAND’ AT Q10
SHOW MAP 2– SCOTLAND WITH LOCAL AUTHORITIES OUTSIDE OF GLASGOW & CLYDE VALLEY,
EDINBURGH, ANGUS
Q11 Where else in Scotland have you already or do you plan to stay in for at least once night during this trip?
IF MORE THAN 1 NIGHT IN ‘OTHER SCOTLAND’ AT Q10 ALLOW MULTICODE OTHERWISE SINGLE CODE
Aberdeen City
Aberdeenshire
Argyll & Bute
Clackmannanshire
Dumfries & Galloway
Dundee City
East Ayrshire
East Lothian
Falkirk
Fife
Highland
Midlothian
Moray
North Ayrshire
Orkney Islands
Perth & Kinross
Scottish Borders
Shetland Islands
South Ayrshire
Stirling
West Lothian
Western Isles
Don’t Know

Q12 What type(s) of accommodation are you using during this trip?
IF MORE THAN 1 IN TOTAL AT Q10 ALLOW MULTICODE OTHERWISE SINGLE CODE
Hotel (5 star/ luxury)
Hotel (4 star)
Hotel (3 star)
Hotel (1-2 star)
B&B / Guest House
Self-catering
Hostel
Camping
Caravanning
Second home
Friends / family
Serviced apartment
Halls of residence
Other (specify)

ASK ALL

The Commonwealth Games take place in Scotland between 23^rd July and 3^rd August. The Games include 71 Commonwealth nations and territory teams competing in 17 sports and Festival 2014, which includes the Merchant City Festival and cultural performances in locations across Glasgow.

Q13a How many, if any, of the following events and activities requiring a ticket to attend have you already been to or do you plan to go to during the Commonwealth Games and related cultural festivals? Note this includes events requiring either paid for or free tickets.
INTERVIEWER NOTE – ONLY INCLUDE EVENTS WHERE A TICKET WAS/IS NEEDED TO ATTEND, INCLUDING FREE TICKETS
Opening Ceremony at Celtic Park______ MAXIMUM OF 1 ALLOWED
Closing Ceremony at Hampden Park______ MAXIMUM OF 1 ALLOWED
Commonwealth Games live sporting events_____
Merchant City Festival_____
Festival 2014 events and activities_____

Q13b Have you, or do you intend to spectate at any of the following live Commonwealth Games sporting events without purchasing a ticket?
SHOW SCREEN. ALLOW MULTI CODE
Marathon
Cycling time trial
Cycling road race
No, none of these

Q14 Have you, or do you intend to go to any other cultural events, activities or entertainment in the following locations during the Commonwealth Games.
SHOW MAP 3 – CULTURAL VENUES
ALLOW MULTI CODE
INTERVIEWER NOTE – EVENTS/ ACTIVITIES/ ENTERTAINMENT RECORDED AT THIS QUESTION DO NOT REQUIRE A TICKET
Merchant City Festival
Glasgow Green Live Site
Kelvingrove Bandstand
Custom House Quay
George Square
The Old Fruitmarket
BBC@ the Quay
Other places in Glasgow
No
IF NO AT Q14 GO TO Q16.

Q15 Over the duration of the Commonwealth Games , on how many separate days do you expect to go to these cultural events, activities or entertainment at these locations?
SCRIPT ONLY INCLUDES PLACES SELECTED AT Q14
Merchant City Festival___
Glasgow Green Live Site___
Kelvingrove Bandstand____
Custom House Quay____
George Square____
The Old Fruitmarket____
BBC@ the Quay____
Other places in Glasgow____

DO NOT ASK Q16A IF NO EVENTS ATTENDED AT Q13A
Q16a Thinking specifically of what you are doing TODAY, how many ticketed events and activities are you attending?
SHOW ANY WITH ANY RECORDED AT Q13a. RECORD NUMBER OF EVENTS ATTENDED TODAY. MAY BE NONE.
Opening Ceremony at Celtic Park_____ MAXIMUM OF 1 ALLOWED
Closing Ceremony at Hampden Park______ MAXIMUM OF 1 ALLOWED
Commonwealth Games live sporting events_____
Merchant City Festival_____
Festival 2014 events and activities_____
DO NOT ASK Q16B IF NO AT Q14

Q16b And please estimate how much time, if any, you will spend at these locations TODAY watching or taking part in cultural events, activities or entertainment.
SHOW ANY CODED AT Q14. RECORD AN ESTIMATE OF THE AMOUNT OF TIME SPENT AT EACH PLACE. MAY BE NONE.
Merchant City Festival____
Glasgow Green Live Site_____
Kelvingrove Bandstand____
Custom House Quay_____
George Square_____
The Old Fruitmarket_____
BBC@ the Quay_____
Watching events, entertainment or activities at other places in Glasgow_____

ASK ALL
Q17 Which of the following types of cultural events, activities or entertainment, if any, have you experienced in Glasgow during the Commonwealth Games period?
SHOW SCREEN. ALLOW Multicode
Comedy
Dance/Physical Theatre
Festival
Film
Literature and Spoken Word
Music
Theatre
Visual arts
None
IF NONE SKIP TO Q19
Q18 Did any of these activities or performances allow you to experience styles of art or culture which you were unfamiliar with?
ONLY SHOW THOSE SELECTED AT Q17
ALLOW MULTI CODE UNLESS NO. IF YES CODE RELEVANT ACTIVITIES
No
YES:
Comedy
Dance/Physical Theatre
Festival
Film
Literature and Spoken Word
Music
Theatre
Visual arts

ASK ALL
Q19 Please rate your overall experiences of the Commonwealth Games and related cultural festivals in terms of each of the following.
ROWS
Glasgow as a place to visit
Scotland as a place to visit
Commonwealth Games events (including the opening and closing ceremonies)
Merchant City Festival events/entertainment
Festival 2014 events/entertainment
COLUMNS - SHOW SCREEN.
Very good
Fairly good
Neither good nor poor
Fairly poor
Very poor
Don’t know

Next please think about your decision to take this trip…

QUESTION WORDING IF RESPONDENT IS ON DAY TRIP (NO AT Q9):
Q20 Thinking of the various sporting and cultural events and other entertainment taking place during the Commonwealth Games, how important were these events in your decision to visit this area today?
QUESTION WORDING IF RESPONDENT IS ON OVERNIGHT TRIP (YES AT Q9):
Q20 Thinking of the various sporting and cultural events and other entertainment taking place during the Commonwealth Games, how important were these events in your decision to visit this area on this trip?
IF ATTENDING MERCHANT CITY FESTIVAL OR FESTIVAL 2014 AT Q13A AND/OR ANY ACTIVITIES AT Q14 ADD:
Please answer separately for each of the different types of events and activities you are attending.
SHOW SCREEN. single code.
COLUMNS
INCLUDE FOR ALL: Commonwealth Games events (including the opening and closing ceremonies)
INCLUDE IF ATTENDING MERCHANT CITY FESTIVAL OR FESTIVAL 2014 AT Q13A AND/OR ANY ACTIVITIES AT Q14:
Merchant City Festival events/entertainment
Festival 2014 events/entertainment
ROWS
My sole reason for coming
A very important reason
A fairly important reason
Only a small reason
Of no importance at all

ASK Q21 IF RESPONDENT LIVES OUTSIDE OF SCOTLAND (Q5)
Q21 And how important were these events and activities in your decision to come to Scotland?
IF ATTENDING MERCHANT CITY FESTIVAL OR FESTIVAL 2014 AT Q13A AND/OR ANY ACTIVITIES AT Q14 ADD:
Please answer separately for each of the different types of events and activities you are attending.
SHOW SCREEN. single code.
COLUMNS
INCLUDE FOR ALL: Commonwealth Games events (including the opening and closing ceremonies)
INCLUDE IF ATTENDING MERCHANT CITY FESTIVAL OR FESTIVAL 2014 AT Q13A AND/OR ANY ACTIVITIES AT Q14:
Merchant City Festival events/entertainment
Festival 2014 events/entertainment
ROWS
My sole reason for coming
A very important reason
A fairly important reason
Only a small reason
Of no importance at all

Q22
QUESTION WORDING IF RESPONDENT IS ON DAY TRIP (NO AT Q9):
Which one of the following best describes what you would have most likely done if you had not come to this event today?
SHOW SCREEN. SINGLE CODE
I would have stayed at home or gone to work
I would have done something else in TEXT SUBSTITUTION DEPENDING ON INTERVIEW LOCATION [Glasgow/ Edinburgh/ Angus/ North Lanarkshire]
I would have done something else in another part of Scotland
I would have done something else outside of Scotland
IF RESPONDENT IS ON OVERNIGHT TRIP (YES AT Q9):
Which one of the following best describes what you would have done if you had not taken your current trip away from home, attending events here?
SHOW SCREEN. SINGLE CODE
I would have stayed at home or gone to work
I would have visited TEXT SUBSTITUTION DEPENDING ON INTERVIEW LOCATION [Glasgow/ Edinburgh/ Angus/ North Lanarkshire] and done something else
I would have done something else in another part of Scotland
I would have done something else outside of Scotland

ASK ALL
Q23 Which of the following sources, if any, have you used to help plan your trip?
SHOW SCREEN. ALLOW MULTICODE.
Advice from friend or relative
Guide books (e.g. Fodors, Lonely Planet)
Brochure provided by VisitScotland or Tourist Board
Tour operator’s brochure
Travel agent
Tourist Information Centre
TripAdvisor
Glasgow 2014 website (www.glasgow2014.com)
VisitScotland website (www.visitscotland.com)
People Make Glasgow website (peoplemakeglasgow.com)
TV advertising campaigns
Radio advertising campaigns
Asking other travellers
Asking locals
Asking proprietors/service staff
Other (specify)
None of the above

The next few questions relate to the money you have spent as part of this trip…

ASK Q24 IF ANY TICKETED EVENTS ATTENDED AT Q16A
Q24 How much did you PERSONALLY spend on tickets for events you are attending TODAY? Please include the amount you have personally spent on tickets for yourself and any others (adults and children). If you are not sure provide an estimate.

_____

Q25 Can you tell me how much you PERSONALLY spent/will spend TODAY on each of the following categories? That is the amount you have spent today already plus that which you will spend later today.

• Please include money spent on any others (adults and children) for whom you have paid/will pay.
• Do not include any spend on tickets which you have told me about already.
• If you are not sure provide an estimate.

FOOD AND DRINK CONSUMED ‘SITTING IN’ A CAFÉ OR RESTAURANT (EXCLUDING ANY INCLUDED IN ACCOMMODATION PRICE)____
FOOD AND DRINK BOUGHT TO TAKE AWAY FROM A SHOP, CAFÉ OR RESTAURANT TO ‘TAKE AWAY’____
PUBLIC TRANSPORT FARES_____
PURCHASING FUEL_____
PARKING_____
MERCHANDISE/ PROGRAMMES______
SHOPPING______
OTHER SPEND______

ASK Q26 IF ANY NIGHTS AWAY FROM HOME IN SCOTLAND (RECORDED AT Q9)
Q26 How much will you PERSONALLY be spending on accommodation for this trip – including food and drink included in your accommodation price? (e.g. bed and breakfast).

• Please include the amount spent on any other people (adults and children) for whom you have paid/will pay.
• Provide the amount for your whole trip – if you are not sure please provide an estimate.

IF MORE THAN ONE AREA STAYED IN AT Q10 SEPARATELY RECORD AMOUNTS SPENT IN EACH AREA. ONLY SHOW FOR AREAS STAYED IN AT Q10. SHOW MAP 1 – HOST LOCAL AUTHORITY AREAS
Angus (includes Carnoustie)_____
City of Edinburgh _____
West Dunbartonshire _____
Inverclyde _______
Renfrewshire _____
East Renfrewshire _____
South Lanarkshire ______
North Lanarkshire _____
Glasgow City _____
East Dunbartonshire _____
Other parts of Scotland)_____

Next thinking more generally…

DO NOT ASK Q27 IF INTERVIEWING OUTSIDE OF GLASGOW (I.E. RCP, BARRY BUDDEN CENTRE OR STRATHCLYDE COUNTRY PARK) OR IF RESPONDENT LIVES IN GLASGOW CITY COUNCIL AREA (Q5)
Q27 Have you visited Glasgow before?
Yes
No

DO NOT ASK Q28 IF RESPONDENT HAS VISITED GLASGOW BEFORE (Q27) OR LIVES IN SCOTLAND (Q5):
Q28 Have you visited Scotland before?
Yes
No

DO NOT ASK Q29 IF INTERVIEWING OUTSIDE OF GLASGOW (I.E. RCP, BARRY BUDDEN CENTRE OR STRATHCLYDE COUNTRY PARK) OR IF RESPONDENT LIVES IN GLASGOW CITY COUNCIL AREA (Q5):
Q29 How likely are you to visit Glasgow in the next 5 years for a short break or holiday?
SHOW SCREEN. SINGLE CODE.
Definitely
Probably
Fairly likely
Probably not
Definitely not
Don’t know

Q30 Are you aware of the national programme of cultural activity celebrating the Commonwealth Games called Culture 2014?
Yes
No
IF NO SKIP TO Q32

Q31 Have you attended or do you plan to attend Culture 2014 events or activities outside Glasgow?
Yes
No

Finally please answer the following questions about yourself – this information will be used to help us to analyse the survey results…

Q32 INTERVIEWER PLEASE CODE GENDER
Male
Female
Prefer not to say

Q33 What was your age last birthday?
16-24
25-34
35-44
45-54
55-64
65+

Q34 Your working status
SHOW SCREEN. SINGLE CODE.
Self-employed
Employed full time
Employed part time
Looking after the home or family
Permanently retired from work
Unemployed and seeking work
At school
In further/higher education
On a work or training scheme
Other
I’d rather not say

Q35 Do you have any of the following conditions or impairments expected to last 12 months or more?
Visual impairment
Hearing impairment
Learning difficulty
Mobility/other physical impairment
Something else, please specify
I would prefer not to say
No

Q36 Please select the options which best describes your ethnic group or background.

SHOW SCREEN. SINGLE CODE.
SUMMARY VERSION OF CODES USED FOR ALL RESPONDENTS WHO DO NOT LIVE IN SCOTLAND:

White
Mixed or multiple ethnic groups
Asian
African
Caribbean or Black
Other ethnic group (SPECIFY)
I ’d rather not say

DETAILED VERSION OF CODES USED FOR ALL RESPONDENTS WHO LIVE IN SCOTLAND (TEXT IN CAPITALS ARE HEADINGS, NOT ANSWER OPTIONS):

WHITE:
Scottish
Other British
Irish
Polish
Other white ethnic group

MIXED OR MULTIPLE ETHNIC GROUPS:
Any mixed or multiple ethnic groups

ASIAN, ASIAN SCOTTISH OR ASIAN BRITISH:
Pakistani, Pakistani Scottish or Pakistani British
Indian, Indian Scottish or Indian British
Bangladeshi, Bangladeshi Scottish or Bangladeshi British
Chinese, Chinese Scottish or Chinese British
Other

AFRICAN:
African, African Scottish or African British
Other

CARIBBEAN OR BLACK:
Caribbean, Caribbean Scottish or Caribbean British
Black, Black Scottish or Black British
Other

OTHER ETHNIC GROUP:
Any other ethnic group (SPECIFY)
I’d rather not say